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About Us

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Adventurous Leaders
Inspiring Creative Engineers

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AlicePro is a company of engineers who lead innovation through adventure and change the world through action.

We believe that the world cannot be changed by ideas alone — if you truly desire something, you must act to achieve it. Our DNA is built on a spirit of adventure that embraces new challenges without fear of failure. AlicePro is a tech startup developing HAPTREX, a smart fitness equipment platform based on robotic control technology. With the vision of “Transforming every gym into a smart fitness club,” we aim to bring innovation to exercise through safety, enjoyment, and data-driven technology.

    2023

    OCT

    Established AlicePro Inc.

    Started Haptic Feedback System R&D

    2024

    MAR

    Developed English Academy Management and AI Tutor System

    OCT

    Developed AI-based Real Estate Feasibility Report System

    Launched In-house IT System Maintenance Platform

    2025

    JAN

    Designed and developed PCB and Firmware for Room-Temperature Incubator/Stirrer

    MAY

    Developed Peeling Tester for Semiconductor Process (Stats Chip PAC Korea) and integrated with MES

    JUN

    Completed Haptic Feedback System Technology and pivoted to Smart Fitness Equipment

    Joined Korea International Trade Association (KITA)

    AUG

    Selected for Startup Platform Investment Connection Program by Gyeonggi Business & Science Accelerator

    SEP

    Selected for AI Global Expansion Program by the Next-Generation Convergence Technology Institute

    Selected for Deep-Tech Category of the Early Startup Package by the Ministry of SMEs and Startups

    Selected for the Tech Service Export Voucher by the Ministry of SMEs and Startups.

    Selected as Home Robotics Appliance Support Company by the Korea Electronics Association

    Selected for Defense SME Consulting Support Program by the Defense Acquisition Program Administration (DAPA)

    DEC

    Selected for Gyeonggi Startup Global Growth Support - San Francisco Investment Attraction Program by Gyeonggi Business & Science Accelerator

    Selected for the Korea Excellent Patent Award by The Hankook Ilbo

    2026

    JAN

    Achieved ISO 9001 (Quality Management System) and ISO 14001 (Environmental Management System) certifications

    FEB

    Selected for the Global Sports Small Giant Enterprise Development Support Program by the Ministry of Culture, Sports and Tourism

    APR

    Selected as a Global IP Star Enterprise by the Gyeonggi Northern Intellectual Property Center

    Selected as a mentee for the K-Global Startup Mentoring Program by the Ministry of Science and ICT

    Selected for Bio Cube by the KoreaBIO

    Selected for the 19th Good Starter Program by the Yoonmin Foundation

    MAY

    Selected for the Gyeonggi Level Up Program by the Gyeonggi Content Agency

    Selected for the Export Company Transformation Program for Domestic Companies by KOTRA

Jongwook Park

Jongwook Park

CEO / CTO

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Sungtae Kwon

Sungtae Kwon

Mechanical Engineer

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Kikang Heo

Kikang Heo

Robotics / Embedded Engineer

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Hojun Lim

Hojun Lim

App / Web FE Developer

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Hyejin Kim

Hyejin Kim

Designer

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Jongwook Park

Jongwook Park

CEO / CTO

View LinkedIn ProfileTap to open
Sungtae Kwon

Sungtae Kwon

Mechanical Engineer

View LinkedIn ProfileTap to open
Kikang Heo

Kikang Heo

Robotics / Embedded Engineer

View LinkedIn ProfileTap to open
Hojun Lim

Hojun Lim

App / Web FE Developer

View LinkedIn ProfileTap to open
Hyejin Kim

Hyejin Kim

Designer

View LinkedIn ProfileTap to open
Jongwook Park

Jongwook Park

CEO / CTO

View LinkedIn ProfileTap to open
Sungtae Kwon

Sungtae Kwon

Mechanical Engineer

View LinkedIn ProfileTap to open
Kikang Heo

Kikang Heo

Robotics / Embedded Engineer

View LinkedIn ProfileTap to open
Hojun Lim

Hojun Lim

App / Web FE Developer

View LinkedIn ProfileTap to open
Hyejin Kim

Hyejin Kim

Designer

View LinkedIn ProfileTap to open
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  • ALICE Pro Inc.
  • Business registration number | 673-87-02807
  • Tel | 1688-2656
  • Email | keith@alicepro.co.kr
  • Copyright 2026 ALICE Pro Inc. All Rights Reserved.